Hahn signs on for Emirates Australian Open
The partnership aims to establish Hahn Premium Light as the beer of golf, with the PGA providing support for the brand across its various communication channels. The affiliation incorporates involvement with two of this summer’s biggest golf tournaments, the Emirates Australian Open and PGA Championship presented by Coca-Cola, as well as with the PGA’s Centenary program that gets underway today. Hahn Premium Light will be recognised as the Official Beer for the abovementioned tournaments and will be served, along with other Hahn brands (Hahn Premium, Hahn Super Dry & Hahn Super Dry 3.5) within corporate hospitality areas. Hahn Premium Light, Hahn Super Dry and Hahn Super Dry 3.5 will also have a presence within public facilities at the Australian Open and PGA. Ralph Simpson, Brand Director said - “We’re really excited about this partnership as we know that golf has always been a sport that appeals to Hahn Premium Light drinkers. We believe this partnership will benefit not just our brands but also the PGA, the golf clubs and of course the many golfers who can enjoy the great range of beers under the Hahn brand.” Brian Thorburn, Chief Executive Officer of the PGA said he was pleased to welcome Hahn on board at such an important time for Australian golf. “There is great alignment between our two companies and we are very pleased to be able to work with Hahn during our Centenary year,” said Thorburn. “The Australian golf market has gone relatively untapped in recent times and through this, the biggest season of Australian golf for many years, we are committed to demonstrating the true potential of golf for this and indeed future seasons to come.” Stephen Pitt, Chief Executive Officer of Golf Australia said about the new partnership; "This is a landmark year for the Emirates Australian Open and we’re pleased to have Hahn on board for Australia’s most prestigious championship.” New Australian Open sponsor
The sponsorship further deepens Emirates’ commitment to golf and sport Australia-wide. In addition to the Emirates Australian Open, Emirates is the Official Airline for 18 other golf tournaments worldwide including the Australian PGA Championship. “Emirates has enhanced our partnership with the Australian Open, one of the world’s oldest national golf opens, in conjunction with our continued support of the Australian market,” said Barry Brown, Emirates’ Vice President Australasia. “Since joining as the Official Airline of the Australian Open in 2009, Emirates has been an integral part of the success of Golf Australia and the growth of the championship, and we look forward to the future of the event as well as the promotion of the game of golf in New South Wales and Australia.” “We anticipate this year’s event will be one of the biggest ever, with a first class field of players competing to have their name inscribed on the Stonehaven Cup – alongside golfing greats such as Gary Player, Jack Nicklaus, Arnold Palmer, Greg Norman, Tom Watson and Peter Thomson,” added Brown. “This is wonderful news for the Australian Open. Emirates is well known for being one of the world’s premium airlines and a leading supporter of golf tournaments across the globe,” said Golf Australia CEO Stephen Pitt. “The reputation of the Emirates Australian Open is built on winners from all over the world who are among the finest players in history and we’re very proud to welcome a major partner who also shares that commitment to excellence in everything they do,” Pitt added. The 2011 field already includes Tiger Woods, Dustin Johnson, Adam Scott, Greg Norman, Fred Couples, Jason Day, Bubba Watson and defending champion Geoff Ogilvy. NSW Minister for Tourism and Major Events George Souris welcomed the news of Emirates coming on board as naming rights sponsor of the Australian Open. “Emirates’ support is a strong endorsement and takes the event to a new level. This year there is an outstanding line-up of players coming to Sydney including Tiger Woods, Geoff Ogilvy, Adam Scott, Presidents Cup captains Greg Norman and Fred Couples, Bubba Watson and Dustin Johnson. “The NSW Government through Destination NSW is pleased to support the Emirates Australian Open which is a key international sports event on the NSW Events Calendar. “There is no doubt our city is synonymous with the Emirates Australian Open, having hosted the inaugural championship in 1904, on 35 occasions overall and continuously since 2006,” he said. Chief Executive Officer of the PGA Tour of Australasia Brian Thorburn said it was great news for this year’s Tour schedule. “Emirates has been a supporter of Australian golf for a number of years and we are thrilled to see their involvement grow to such a level for the Australian Open. This year’s Emirates Australian Open is sure to be a pinnacle event on this year’s Tour schedule and we look forward to working with them into the future,” said Thorburn. The 2011 Emirates Australian Open championship will be played at The Lakes Golf Club in Sydney from 10th to 13th November Big Names To Play In Sydney In the first of several major player announcements defending champion Geoff Ogilvy, Presidents Cup captains Greg Norman and Fred Couples, World Number 11 Bubba Watson and World Number 13 Dustin Johnson have confirmed they will be playing in the $1.5 million 2011 Australian Open in Sydney from 10-13 November. In what is shaping up to be one of the biggest years for Australian golf on record, the quintet are the first marquee players to confirm their places at Australia’s most revered championship which will be played at The Lakes Golf Club in 2011 and 2012 and other names will be released in the near future. The 33 year-old said he was delighted to be able to defend his title during a year in which the spotlight will firmly be on Australian golf. “It’s fantastic to hear that so many of the US and International Team members will be in Sydney before the Presidents Cup,” Ogilvy added. Big hitting American Bubba Watson will play the Australian Open for the first time since 2005. The World Number 11 has been in outstanding form on the PGA Tour this year, winning twice on the PGA Tour and leads the FedEx Cup rankings. “It will be my first trip to Sydney and I’ll certainly be aiming to leave the Harbour City with the Stonehaven Cup.” Fellow American Dustin Johnson will make the Australian Open his first career appearance Down Under. At just 25, Johnson is four-time US PGA Tour winner including the BMW Championship in last year’s FedEx Cup Play Offs. Two-time British Open champion and World Golf Hall of Fame member Norman last lifted the Stonehaven Cup in 1996. Golf Australia CEO Stephen Pitt said Sydney would see a spectacular array of golfing talent. “We’re delighted that Geoff, Greg and Fred will make a welcome return to the Australian Open and to welcome Bubba and Dustin to Sydney for the first time,” Pitt said. “There is the potential for this to be one of the most impressive Australian Open fields in a long time and we’ve got ongoing interest from many of the world’s best players to play and we are looking forward to making further announcements.” “We have been very fortunate with the support we have received from our event partner World Sport Group and also from the PGA, who made the important decision to make the Australian Open Championship the lead-in event to the President’s Cup and have done some tremendous work in key areas to help ensure the event’s success,” Pitt said. “We are really pleased with how the tournament is shaping up and we know it will play a central role in what will be terrific time for Australian golf.” The Australian Open was first played in 1904 and has been won by the biggest names in the game. South African Gary Player has lifted the Stonehaven Cup a record seven times while Jack Nicklaus from the United States has been victorious on six occasions. The Australian Open will be played at The Lakes Golf Club from 10-13 November 2011, the week preceding The Presidents Cup. Scott confirmed for Open
“It’s going to be huge,” said World No. 7 and former Champion Adam Scott, speaking about this year’s highly anticipated Australian Open. “To claim the Stonehaven Cup in one of the biggest years of Australian golf would be an unbelievable achievement. There is a real buzz about the Australian Open and the entire Australian summer and I hope all fans get out and support us at The Lakes,” said Adam. Confirmed today, Adam joins a star studded Australian Open field, the best in recent times, that includes the likes of Tiger Woods, Presidents Cup Captains Fred Couples and Greg Norman, World Number 9 Dustin Johnson, World Number 15 Bubba Watson, Defending Champion Geoff Ogilvy as well as Australian young gun and World Number 8 Jason Day. With huge crowds expected to flock to The Lakes Golf Club for the Australian Open over the four days from November 10 – 13 2011, sporting fans are encouraged to get in early and pre-purchase tickets so not to miss out on any of the action. Four and six day season passes are also available along with a limited number of reserved grandstand seating for the 18th green which will go on sale at midday today. Australian Open tickets are available for purchase from Ticketek outlets, over the phone on 13 28 49 or online at www.ticketek.com.au Thinking of making the trip to Sydney? Australian Open travel packages are available by contacting the PGA of Australia's Official Travel Partner, Flight Centre on 1300 778 433. www.flightcentre.com.au/golf The Australian Open will be played at The Lakes Golf Club in Sydney from November 10 – 13, 2011. Visit www.australianopengolf.com.au for more information. Tiger Confirmed For Aus Open
Woods will join defending champion Geoff Ogilvy, Presidents Cup captains Greg Norman and Fred Couples, world number 13 Bubba Watson and world number 7 Dustin Johnson to contest the time-honoured Stonehaven Cup. The Open will take place from 10-13 November at The Lakes Golf Club in Sydney, immediately preceding the President’s Cup. Mr O’Farrell said Sydney is synonymous with the Australian Open, hosting the inaugural championship in 1904, on 35 occasions overall and continuously since 2006. “The Open’s tradition, heritage and history is reflected in its honour roll of some of world golf’s greatest players and all Australia’s leading golfers regard winning the Stonehaven Cup as a career highlight. “Tiger Woods’ participation is great news for the Open and comes as a result of a lot of hard work to secure the coveted lead-in dates to the President’s Cup.” Mr O’Farrell said strengthening major events like the Australian Open forms a key part of the NSW Government’s strategy to rebuild the NSW economy. “We are focused on having the strongest and most compelling events calendar in the country and sport obviously plays a key role in that calendar. “We have created Destination NSW as a new statutory authority to market and promote NSW as a tourism and major events destination. “With Tiger in town the eyes of the world will again be on Australia’s global events city. “We caught the Shark and now we have snared the Tiger to give him the chance to join the likes of Jack Nicklaus, Gary Player, Gene Sarazen, Greg Norman, Tom Watson, Arnold Palmer and Peter Thomson on the Open’s honour roll,” he said. Tiger Woods today confirmed he was very much looking forward to playing in the Australian Open in Sydney. “I’m very excited to be competing in the Australian Open,” said Tiger Woods. “I haven’t played in the tournament since 1996, and I’m anxious to return. I have a great affinity for playing golf in Australia and I’m looking forward to competing against an outstanding field at The Lakes in Sydney.” Golf Australia CEO Stephen Pitt said this announcement is another important part of the strategy to build the Open as a pre-eminent event on the burgeoning OneAsia tour. “OneAsia continues to grow each year with the 2011 schedule involving tournaments in China, Korea, Thailand, Indonesia and Australia – including the Australian Open. “OneAsia is an extremely important development for Australian golf and additionally it helps our strategic partnership with Destination NSW to grow the Australian Open and it aligns particularly well with NSW’s key trade and tourism markets,” Mr Pitt said. Golf Australia is delighted with the progression of the Australian Open during its partnership with the NSW Government and is very excited about how the 2011 Australian Open is shaping up. “There is no doubt whatsoever, it will be one of the best fields ever assembled for an Australian Open Championship and there are still major player announcements to be made over the coming weeks,” Mr Pitt said. CEO of the PGA of Australia and the PGA Tour of Australasia, Brian Thorburn, is looking forward to the biggest year in Australian golf and is sure that Tiger Woods will add to the excitement and anticipation already held by Australian sports fans. “This year is set to be the biggest for Australian golf in recent times; we have stellar fields for the Australian Open and the PGA Championship and the world’s best playing the Presidents Cup. It’s wonderful to be able to welcome Tiger to play in the Australian Open, he is always a crowd pleaser and is sure to bring thousands of golf lovers out to The Lakes in early November.” The 2011 Australian Open will again be broadcast on Network Ten for all four days of the championship. Tickets for the Australian Open can be purchased from the 5th August through: www.ticketek.com.au or by phoning 132 849. Commercial opportunities for the Australian Open are available – please contact Luca D'Alessandro (0412 370 693 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) for further information. Travel packages are available by contacting the Official Travel Partner, Flight Centre on 1300 778 433 |
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